The source of truth · Indian diaspora
Standard income data can't see 300,000+ Indian-American women with real household spending power.
We looked at personal income alongside household income across the Indian-American population and found a gap most targeting data misses entirely. This is one finding from the definitive data source we're building on the Indian-American market — demographics, geography, income, and culture in one place.
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The finding
319,000
Indian-American women classified as "low income" who actually live in $100K+ households.
Based on a $100K household income threshold applied to individuals with personal income under $25K. We're continuing to validate what's driving this gap.
5.4M
Indian-origin residents
$152K
median household income
77%
hold a bachelor's+
Where they are
California905K
Texas485K
New Jersey460K
New York435K
Figures illustrative · sourced at launch